Pismo Ventures Online Workshop

Join them Thursdays, June 18 and June 25 from 11:00AM to 1:00PM online.

Session 1: Gathering Information

In session one, they’ll discuss the importance of gathering the essential information necessary to develop your strategic marketing plan to help your business achieve its growth plans.

Session 1 will be interactive with various exercises and frameworks that you will use as your homework in preparation for Session 2.

The topics covered in Session 1 will include, but are not limited to:

Determining your ideal:

Market

• Opportunities/challenges based on the size of the market

• SWOT

Customer

• Voice of Customer

• Personas

• Journeys

• Psychographics

  • Behaviors; motivations; needs/pain points

Product/Service

• Determining Need/fit - Product-Market-Fit

Competitive Analysis

Session 2: Building Your Plan

During this session, Pismo Ventures will utilize the information you developed from Session 1 and your homework to begin building your strategic marketing plan

• Setting realistic and achievable revenue goals

• Market Segmentation/Vertical Strategies

• Brand positioning and messaging

• Competitive strategies

• Product/service differentiation

• Go-to Market Strategy

Session 1 - June 18, 2020
Session 2 - June 25, 2020

Price includes both sessions.

Please register here to attend.

Thanks to Pismo Ventures for offering this local startup event, the details, and the graphic!