Pismo Ventures Online Workshop
Join them Thursdays, June 18 and June 25 from 11:00AM to 1:00PM online.
Session 1: Gathering Information
In session one, they’ll discuss the importance of gathering the essential information necessary to develop your strategic marketing plan to help your business achieve its growth plans.
Session 1 will be interactive with various exercises and frameworks that you will use as your homework in preparation for Session 2.
The topics covered in Session 1 will include, but are not limited to:
Determining your ideal:
Market
Opportunities/challenges based on the size of the market
SWOT
Customer
Voice of Customer
Personas
Journeys
Psychographics
Behaviors; motivations; needs/pain points
Product/Service
Determining Need/fit - Product-Market-Fit
Competitive Analysis
Session 2: Building Your Plan
During this session, Pismo Ventures will utilize the information you developed from Session 1 and your homework to begin building your strategic marketing plan
Setting realistic and achievable revenue goals
Market Segmentation/Vertical Strategies
Brand positioning and messaging
Competitive strategies
Product/service differentiation
Go-to Market Strategy
Session 1 - June 18, 2020
Session 2 - June 25, 2020
Price includes both sessions.
Please register here to attend.
Thanks to Pismo Ventures for offering this local startup event, the details, and the graphic!