2-Part Webinar Series by Orange County Inland Empire SBDC

Join them Thursdays, February 2 and February 9 from 10:00AM to 11:30AM online.

With all the mixed messages in the news, it is sometimes challenging to focus on your business based on the signals of our macro-economy. What areas should you conserve on? Which expenditure should you invest in? More importantly, what are the strategic priorities for small businesses during a time of uncertainty? In this two-part series program, they will help you unpack current market trends and develop actionable growth strategies to help you achieve measurable growth for your business.

WK 1: Strategic Planning & Financials:

The current business ladscape

• Are we currently in a recession? Current U.S economy

• Known situation: inflation, supply chain issues & price increase

• Shifting customer demand & sentiments

Heightening your strategic Focus

• Understanding what is working and not working

• Create a robust business plan

• Make your business more nimble and agile

Focusing on your financial health

• Manage and consolidate your debt

• Examine cost of supply and inventory level

• Conserve your cash

• Open a business line of credit

WK2: Team & Marketing:

Human Capital- Managing your team

• Conserve to go further: Furlough, reduced hours, performance-incentivized pay

• Job sharing: employee training and re-training

Creating leverage with marketing

• Price increase

• Product strategy

• Marketing promotions

• What sets you apart from big competitors

• Channel expansion

Moving forward

• Lean into technology

• Invest in long-term infrastructure, focus on sustained productivity and future growth.

• Mindset and Diligence

* Registration closes January 31st at 11:59 PM

** Emails to participants will go out February 01 after registration has ended.

Please register here to attend.

Thanks to Orange County Inland Empire Small Business Development Center for offering this local startup event, the details, and the graphic!